This isn’t a story about perfection – or happy beginnings and smooth transitions.
This is a real story. One that portrays a man, like many, cut out by corporate downsizing, hurt by lagging economic times and disgruntled by the complexity of operating systems. This is a story about a man, Dan Standley, and his company, Dan’s Landscaping & Lawn Care, which is carving a name in Terrytown, La., and leaving a dent in the New Orleans commercial market by building slowly, learning gradually and fine-tuning constantly.
Today’s Standley knows that untimely endings make fruitful beginnings – and successful businesses, for that matter. In his office, he proudly displays a neatly embossed seal commemorating the company’s 20th anniversary. The insignia also embellishes his invoices, and two decades after founding his company, this long-term success still catches him by surprise.
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